It seems that all the big names of the digital arena are trying to rope in wannabe fashionistas and non-geeks (read: many, many women) by offering girly accessories that will tempt them into buying the wares.
Sometimes, the brands will deliver the goods in an intelligent way: Prada-branded phones offer touchscreen technology, laptops decorated often have decent spec that make them a worthy buy for a fashion conscious individual looking to equip. Unfortunatly, the vast majority of those so-called fashionable technological items are standard at best, made fashion-y by outer design, taking fashion lovers for brainless cash cows.
The latest the Unhinged has heard of?
Philips and Swarovski are collaborating on a range of headphones and USB keys adorned with crystals called Active Crystals.

The first thing that comes to mind is how on Earth are these USB keys going to connect with my computer? Their volume is HUGE. Either they’ll take up multiple spaces -not a particularly welcome idea, or will actually be too bulky to fit in the minute space. Either way, there is the remote possibility of damaging both key and computer at first use.
Overall, absolutely impractical and not even remotely enhanced -other than visually.
Particularly those heart shaped pendants. For the sake of the computers, I sure hope those comes with a USB extender. Now seeing the USB symbol enhanced with crystals would be cool. I admit that they are cute, especially the ones that mimick galuchat with the arrangement of stones but for the price, I would have expected something more.
Priced at 150 euros, it’ll be a resounding pass from yours truly.
It doesn’t help either that the official site’s splash page features an underfed, unhealthy looking model-clone with a dumb expression on her face.
June 14th, 2007 at 11:32 am
Dear God it looks like she’s on heroine or something equally as nasty.
June 14th, 2007 at 7:37 pm
I’d like it to be known that that model looks like she got in a fight with a bulldozer and didn’t get past round 1.
June 15th, 2007 at 11:18 am
James C: That’s exactly what I said.
Ro has a theory concerning this. The ad isn’t actually aimed at women (and we should be thankful for this?) but rather at the geeky guy who has somehow managed to score himself a girlfriend and is intending to get the bimbo interested in technology… - to paraphrase slightly what he said.
Therefore the woman has eyeshadow similar to the NVIDIA girl.
Now the NVIDIA girl was tasty… this one looks like death warmed up.
June 15th, 2007 at 11:22 am
I didn’t think Geeky guys could score?
June 15th, 2007 at 5:46 pm
The ATI (now AMD) chick looked pretty nice, even though she was a tad fictional.
June 15th, 2007 at 5:58 pm
Well, all the fictional chicks tend to look good. They are made that way
June 15th, 2007 at 9:55 pm
Maybe that’s the evolution of women, to be made entirely fictional?
June 15th, 2007 at 10:22 pm
Entirely possible… But then again, most men who are into girls like that are married to their right hand.
June 17th, 2007 at 2:24 am
I don’t know whether to feel better about myself or worse about myself to because it took me the better part of an hour to figure out what you meant by that.